Cruising the Coupon Wave, a post on the Darwillisms blog

From our post on Darwillisms,  the Darwill Inc. blog: “Coupons have long been a key marketing tool of retailers. As retailing has become more digital, tactics to engage and to reward loyal customers have expanded. Groupon, LivingSocial and other deal sites have grown, while QR codes provide mobile opportunities. Coupon clipping, however, continues to be the choice for cost-conscious shoppers.

“Recently, midwestern retailer Meijer Inc. abandoned double coupons in favor of its mPerks digital coupon program. Effective Aug. 25, the 200-store chain stopped doubling coupons while expanding mPerks rewards, adding points for pharmacy purchases. The move hasn’t been without backlash, with customer posting boycott threats on the Meijer Facebook page. Apparently, risking the wrath of extreme couponers in favor of digital will pay off in the long run. (In fact, Meijer executives contend less than 5 percent of their customers use double coupons.)”

Read more here.